When you make a search on Google – for your favourite local ice cream shop, let’s say – what’s the first thing that you’re most likely to see?

That little bit of real estate towards the right side of your screen beside the ads or organic search results is the product of what’s called Google My Business. This is a useful tool for any business to use, big or small.
If you want to be taken seriously for organic search results on Google it’s almost necessary to have anyway. It helps optimize your SEO ranking for relevant searches in local areas, and it’s the first thing that people see when they search for a business on Google.

What else does Google My Business do for you?

  • List store hours
  • List reviews
  • Shows important information like address and phone number, and can give directions to your business
  • Shows pictures of your business
  • Gives a link to your website
  • Offers insights and analysis about searches

The list goes on. If you want even more bonus points, you can make “posts” to your Google My Business that can be viewed when people see your business tag pop up. These can be anything from updates to events to blog posts – which is what we actually use ours for.  
The best part of it all this is that Google My Business is extremely easy to use and absolutely free to set up.
Google My Business allows you to have your company information located in one convenient space that consumers can easily see. It helps your SEO, and makes it unbelievably easy for people to find you, where you are, what the business looks like, new updates, and more. It’s just one more thing that helps all of us out.
If you don’t already have an account and need help setting it up, we’re here to help 🤓.
Also! Just at the time that we were writing this post to help businesses out with their own accounts, Google announced that it was launching its Google My Business Agency Dashboard on June 5th. This means that agencies will be able to manage their client accounts better, much like how agencies can manage different business accounts on Facebook. If you have any questions about this change, let us know!