Who is your customer? How are they finding your business?
Many businesses we talk to, they often spend lot of money and time in understanding how to use various social media and onlinemarketing tools. They do have some knowledge on how to advertise online and it is one of the successful mediums to bring in new referrals. Various studies showed that between 80-90% of the consumers are researching products or services online before they make a purchase. However businesses often don’t have any data on how much money they should spend on pay per click campaigns (PPC) or how could they save money by doing search engine optimization (SEO). As a business owner are you counting the opportunity cost?
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