SEO Services
Search engine optimization is a process of improving the visibility of websites on search engines natural or organic listings on Google, Yahoo and Bing. The top 3 search engines get between 95-97% of the search traffic, this is where your consumers and businesses are actively researching for products and services. As per recent Reid Report consumers are spending 18.1 hours online, this is far higher than time spent to watch TV, listening to radio or reading a magazine or a news paper.
We will help you rank on page one of Google for your products and services, we work with you within your marketing budgets. So give us a call today on 1-866-345-0051.
Why a business needs an online presence and marketing?
To answer this we need to understand why businesses started advertising on Yellow Pages? A simple answer is to reach out to more prospective buyers. The recent technological changes allowed people to research more information about a business products and services on the internet, so the consumers are not just looking for just a phone number and address from Yellow pages. Consumers want to know who they are dealing with well before they even make a visit to the brick and mortar store.
In Canada 80% of Canadians aged 16 and older, or 21.7 million people, used the Internet for personal reasons. The main reason being visiting search engines, and 50% of them were looking for reviews about different products or services(Canadian Internet Use Survey, 2009).
This is where your website presence helps you to fill the gap and to reach out to your customers. Your business can have a website detailing your products and services, your opening times, special offers and engage with your customers on social networking sites. The site provides a 24 x 7 online presence whether your physical location is open or closed.
Your website is just not another marketing tool, it is an efficient and cost effective way to get more customers compared to Radio, TV or news papers or magazines. All the ROI is measurable and you can make well informed decisions in deciding your marketing budgets.
We will help you to develop a unique web site for your brand / business that reveals your business identity. . It is like having a team of sales professionals online every time when your customer looks for your products / services. Through your website customers can find who you are, where you are, what products you stock, contact you through e-mail or complete a simple contact form.
Once you have a website that converts the websites need to get noticed by consumers when they are researching your products and services, this is where the search engine optimization helps your site to rank high on search engines.
To help your business rank high on Google, Bing and Yahoo we carry on the following proven techniques,
1. Keyword Research
Keyword research is a very important first step to identify the key phrases your customers are researching to find your products and services. Once we know the key phrases you want to rank for we will create an onsite optimization strategy to create more content targeting the key phrases.
2. Competitive Bench marking
We will carry out a complete competitive analysis for your business, this generally includes how your website is ranking on search engines when compared to your competition. As you are aware of every business wants an online presence and sometimes it gets really challenging to rank high above the competition.
3. Onsite optimization
Onsite optimization involves making changes to your website as per search engine optimization guidelines. There are many variables that determine your ranking position on search engines, we mainly look at 200 different variables to help your website rank on page one of search engines. Google or Bing never disclosed what the algorithms (software program) use to rank websites, however over the years we have researched the behavior of search engines to understand the onsite factors that helps to rank high on search engines.
4. Link building
We will submit your site to various search engines and strategically create link building campaigns to acquire more inbound links to your website. Every link pointing to your site counts as a vote, the more quality links you have the better your page rank, so the ranking.
5. Web Analytics
We install Google analytics on every website to measure the effectiveness of the marketing campaigns. Google analytics provides a detailed stats about who is your website visitors, how much time they have spent on website and what pages, bounce rate and many other insightful statistics to help you make informed decisions about your online campaigns.
6. Reporting
We provide a Google analytics report on a regular basis and a return on advertising spend report detailing out the leads or sales your business is received.
We will help you rank on page one of search engines for your products and services, we work with you within your marketing budgets. So give us a call today on 1-866-345-0051.
