Social Media Traffic – Advanced Segmentation in Google Analytics

Social Media Traffic advanced segmentation in Google analytics

Google analytics is one of the enterprise class platform available for free to measure your website analytics. Using Google analytics you can find out detailed information on #number of visitors, time spent on site, % of new visits, bounce rate, where your visitors are living and many more details.

Lot of Google analytics data is aggregated or separated to minute details. If you are an executive want to know social media traffic trends to your website you can check referring sites section under “Traffic sources”. This basically shows all the site sending visitors to your website. This could be your second blog or traffic from other directories or a site like facebook.com

Here the challenge is it doesn’t specify how much traffic is generated from social networking websites like Facebook, Twitter, LinkedIn, reddit or diggit etc. You can’t see the aggregated social media traffic trends and how it compares to overall site traffic.

Video recoreded when we launched the site- Jan 2011.

So we created an advanced segmentation to slice the data in Google analytics. We created a custom segment organizing all the traffic coming from various social networking sites. This takes less than 5 minutes but gives you wealth of data comparison with overall site traffic. Every time you want to see social media traffic you can select the custom social media traffic segment to display some nice graphs.

Please leave a comment if you like the video, please share by clicking on share button right below the post!

Google+ Rolls out business pages!

In the Google Vs Facebook battle today Google+ got one step closer! Google+ rolled out business pages feature. Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.

You can create your business page here, http://plus.google.com/pages/create

Here is our page:https://plus.google.com/u/0/112992649211120060302/posts

In addition, a new feature called Direct Connect will feature Google+ pages in Google searches and the ability to directly find an organization’s page.

“Direct Connect makes it easy-even automatic. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). Google’ll take you to their Google+ page.

How is your website ranking on Google?

Are you taking the top spots on Google for your top key phrases?

Many SEO companies promise top #1 position on Google for your top performing keywords. We can actually take over complete page #1 of Google for branded results and at least #1 to #5 positions for local search results. Do you have 40 seconds? Check out the video below!

Local search results are key phrases that include your geographic location. As we are a SEO company in Kamloops, we would like to be found by key phrases that include our city name.

We are the best at what we do and we got the proof! Check out the video showing our Google rankings for local search optimization. Get your business found on Google and other search engines, Call us today for free SEO audit for your website.

Close the ad for our contact number : 1-866-345-0051

Online marketing special offers for your business!

We talk to many businesses every day, they include owner operated business to corporations with solid history and employee base. What we are noticing is every business wants to rank high on Google and some are even working on social media campaigns. This is a welcoming change for Canadian businesses. However sometimes your business needs professional help to review the performance of online marketing campaigns. This is similar to your financial audit, could you save a 25% in expenditure every month?

We have worked with clients who were paying $14 per click (CPC) on Google Adwords. We reviewed the campaign and cost per click (CPC) was reduced to $2 per click. This resulted in 7 x times more clicks for the same campaign spend.

SEO, PPC and Social Media Special Offers

To encourage business to take advantage of our services we have special offers on our marketing campaigns.

• Free SEO audit for your website – $1000 value, we do a complete review of your website for SEO.
• We review your pay per click campaigns and advise you on best practices – $500 value
• Social Media Campaign review – we help you with brand monitoring and how you can take your business to next stage.
• Free 30min consultation – we will help you choose the online marketing campaigns right for your business.

Please note that you can choose only one offer and we only review 10 businesses every month. If we have filled up for the month we will put your business on the waiting list for a review in the following month.

Our Internet marketing services, How we are different!

Search Engine Optimization (SEO) Company in Kamloops, BC

ROI Media Works Corporation is a cutting edge, full-services Internet marketing agency offering performance based online marketing solutions. We will be offering some insights into our services Search Engine Optimization (SEO), Pay Per Click Campaigns (PPC), Social Media Marketing (SMM) and Website Analytics.

This week’s post is dedicated to SEO services, we will write about other services in our future blogs.

Online Marketing Services We offer:

SEO is a process of improving the visibility of your website on internet search engines. It is an inexpensive, organic and non-invasive way of gaining customers for your business.

Why SEO is important to businesses?

• 85% of Internet users find businesses / websites through search engines
• 90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can’t find a relevant site
• 75% of Internet users have the intention of purchasing a product or service when using search engines
• Improve customer confidence, increase your service referrals and boost your brand visibility
• Increase your website traffic and convert it into repeat customers
• Regularly optimized SEO campaigns generally have a low cost per lead
• Use local SEO to reach more customers in your city

Call SEO company in Kamloops to find out how you can take advantage of our SEO services. Below is a screenshot of our rankings for “online marketing agency Kamloops”. Out of 11 organic listings our site has #1 to #4 listings and #10 – #11 on the bottom of the page. Having multiple site listings on page #1 of Google gets you lot of website traffic. Here is link to Full Size Image!

What makes us different as a SEO Company?

• Professional leadership team, providing business governance and consistent, reliable service in a highly fragmented web-consulting environment
• Team of on-site experts with deep experience in programming, web development and online marketing techniques
• Partnering with our clients to develop an online marketing strategy that fits. We have proven online marketing solutions and we only offer services that work for your business
• Provide a full return on investment (ROI) report. This is a unique service- we value accountability and transparency, and want you to get better results for your advertising investment
• Our commitment to you: we use our expert resources to deliver high-ranking results and maintain your online competitive advantage.

Next week we will publish our click based advertising campaigns – Pay Per Click (PPC) Campaigns. If you like our posts please like our Facebook page here, http://www.facebook.com/ROIMediaWorks.

Facebook Deals | Facebook Marketing For Your Business

Facebook Marketing – How to leverage Facebook Deals to Get more Customers?

Facebook introduced Facebook Deals in Canada, France, Germany, Italy, Spain and the UK. Facebook deals is a new way how businesses can be loyal to customers and generate awareness.

Facebook Deals is similar to check in on Foursquare and Groupon deal of the day. On Foursquare when someone checks into a business on their mobile device they can find deals from businesses offering deals. On Groupon you sign up for deal of the day and invite your friends to do the same to get the huge discount. There should be a minimum number of friends need to sign up to trigger the offer. This means huge volume of customers for a business.

Now businesses can leverage foursquare and Groupon features using Facebook. Businesses can pull more crowds to their business using Facebook places check in. Here we are referring to more local customers who pass by your brick & mortar store every day!

How Facebook Deals work?

• Businesses participating on Facebook deals will upload a coupon describing the deal. There are Four types of deals available.
  • Individual Deal – This is like when you check in you will see a discount offer from the business you checked into. This could be a free doughnut with a coffee purchase or an offer like buy one get 50% off on the second item.
  • Friend Deal – This is similar to “Groupon sign deal of the day”. You check in to the business and invite your friends and family to check in to be eligible for the offer. If you are running a restaurant you can offer a lunch deal. Buy five lunches at $15 each($20 value), a friends group must have #5 members. Share savings with friends.
  • Loyalty Deal – If you have a regular loyal customer show your loyalty to them by offering a deal. Encourage them to buy more. This is one of the best ways to keep your customers. If you are a coffee shop you can offer a deal like “Every 1oth cup of coffee free!” The customer needs to check in 9 times when they buy coffee.
  • Charity Deal – If you are a business that are more community oriented encourage your customers to check in every time they visit. Donate a portion of the revenue to your local charity.

Remember, every time someone checks in on Facebook using their mobile device it shows up on their wall for their entire friends network. Generally friends are influenced by friends, they are more committed to do the same as their friend. Every wall post is like a recommendation to their friends.

How to Claim A Deal at your favorite retailers, restaurants, entertainment venues?

1. Open Facebook on your mobile device, if you have a latest version of the app you can see places icon. Select places to find nearby businesses on Facebook Places.
2. Look for an yellow or green coupon next to the business listing. These are the businesses participating on Facebook Deals.
3. Select place’s name to see the discount or charitable donation the business is offering. If your are interested in that deal, check in and show your phone to responsible person at the business to claim the deal.

This is a simple but powerful way to build awareness about your business and keep loyal customers. Check out more information on Facebook Deals here.

Why Your Business needs a website that ranks well on search engines?

How businesses can benefit from a website and online marketing?

Would your business benefit from extra leads or sales every month? In this post we are attempting to address why any business needs a web presence and an effective online marketing that generates significant return on online advertising spend (ROI).

Top 10 Reasons for a business to have a website and an online marketing campaign.

Every day consumers are researching products and services on Google, Yahoo and Bing and some other small search engines. The question is, are the businesses reaching the prospective customers at the right time when they are actively researching?

If you are a business owner and don’t have a web presence, we strongly recommend you have a website that generates leads, sales. Technology has made it easier to have a website at your budgets, you can request a free website or marketing campaign quote here.

We are a Canadian online marketing company and all the information is relevant to Canadian businesses who would like to have an online presence. Here are the top reasons why you need to go online,

1. As per Canadian stats agency, 94% of the well populated areas have a high speed internet or cable, 75% Canadians using internet everyday!
2. 80% of Canadians aged 16 and older, or 21.7 million people, used the Internet for personal reasons
3. Canadians are spending at least 18.1 hrs per week online compared to 16.9 hrs watching TV – Inter@ctive Reid Study 2010
4. By having a website businesses can showcase their products 24 x 7 a day and 365 days a year. This is like a permanent online brochure and  having a team of sales professionals online every time when a customer  are looking for your products / services
5. The website is just not a brochure; it can be used as a marketing tool. It is an efficient and cost effective way to get more customers compared to Radio, TV or news papers or magazines.
6. You can build online visibility, branding to reach out to more customers in no time and the return on advertising spend is highly measurable.
7. You can continuously engage with your customers 24 x 7 online, it can be a first point of contact to find your business location, customer service information.
8. Your website develops professional image for your business as it builds trust and improves confidence in shopping.
9. There are many businesses grown from 1 employee to 30 employees and 90% of their business is coming from Google. (Adwords Case study 2010)
10. Google has 75% of the search volume share.  Leverage the search engine traffic to increase your site visitors who can be your potential customers

ROI Media Works Corporation is an SEO company in Kamloops serving the clients all across Canada. With our extensive experience in the field of search engine marketing, Pay per click campaigns and social media marketing we can help your business to rank high on search engines like Google, Yahoo and Bing.