Twitter Scam
Have you received a direct twitter message like this today?
Someone is posting nasty updates on their twitter account about you, heres the posts they’ve been making
It’s a malicious scam, do not click the link.
Google+ Rolls out business pages!
In the Google Vs Facebook battle today Google+ got one step closer! Google+ rolled out business pages feature. Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.
You can create your business page here, http://plus.google.com/pages/create
Here is our page:https://plus.google.com/u/0/112992649211120060302/posts
In addition, a new feature called Direct Connect will feature Google+ pages in Google searches and the ability to directly find an organization’s page.
“Direct Connect makes it easy-even automatic. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). Google’ll take you to their Google+ page.
Canadian Politicians Using Social Media To Reach Voters
Top 3 Canadian politicians are using social media to reach the voters?
While Canada is getting ready for elections on May 2nd 2011 I am seeing more advertisements on YouTube, CTV online and Facebook. Many of my friends are sharing their views on the politicians and everyone has their own opinions or what party they support. Then I started noticing some tweets from different politicians. I am not a fan of politics and never paid any attention before. But this year definitely they got my attention using the social media.
Being an online marketing consultant I got curious on how Canadian politicians are using social media to reach the voters. Can the political social buzz give us some hints on who will win the elections in 2011? The reason why I say it is more than ever people are expressing their views online using social media and blogs or simply social web.
Let’s take a look at which party leader has more search interest on Google, who has more followers on twitter and Facebook fans. You can follow the twitter list here,
https://twitter.com/roimediaworks/canada-politics
Below is the search interest for the political party leaders on Google (last 30 days),
Conservative Party – Stephen Harper On Facebook And Twitter
Looks like Stephen Harper team is active on top social networking site Facebook and also on Twitter. I haven’t came across any video ads on YouTube or CTV. We have noticed many fake account for all politicians. Here are the screenshots from Facebook and Twitter, Honorable Prime minister has 50,000 fans on Facebook and 128,000 followers on Twitter.
Liberal Party – Michael Ignatieff On Facebook And Twitter
Liberal party leader Michael Ignatieff has more fans on Facebook and using more Facebook applications than any other top
politician. As per Facebook he describes himself as a reporter and human rights teacher. On May 2, 2009, Ignatieff was officially endorsed as the leader of the Liberal Party by 97% of delegates at the party convention in Vancouver. The vote was mostly a formality as the other candidates had stepped down. Below are the screenshots from Facebook and Twitter, he has 91,522 followers on Twitter and 57,280 fans on Facebook.
New Democrats Party – Jack Layton Using Facebook And Twitter
Most of the ads I have seen on CTV video or YouTube are from NDP party. With nearly 82,000 followers on Twitter and more tweets
to followers tahn any other politician looks like NDP party is engaging more with the voters. I am surprised to see the Prime Minister Mr. Harper’s Facebook fan page doesn’t have any general information like “about”, not a lot of photos and didn’t see use of any applications. I believe that having this information definitely helps.
Does it mean NDP is doing better job reaching to voters than other Canadian parties using social media? I guess so, but who will be the winner? we got to wait for the election results.
Please note that this article is written for research purposes and does not reflect or opinion any political views. We are just curious on social media and how it is shaping the Canadian elections 2011.
Online marketing special offers for your business!
We talk to many businesses every day, they include owner operated business to corporations with solid history and employee base.
What we are noticing is every business wants to rank high on Google and some are even working on social media campaigns. This is a welcoming change for Canadian businesses. However sometimes your business needs professional help to review the performance of online marketing campaigns. This is similar to your financial audit, could you save a 25% in expenditure every month?
We have worked with clients who were paying $14 per click (CPC) on Google Adwords. We reviewed the campaign and cost per click (CPC) was reduced to $2 per click. This resulted in 7 x times more clicks for the same campaign spend.
SEO, PPC and Social Media Special Offers
To encourage business to take advantage of our services we have special offers on our marketing campaigns.
- Free SEO audit for your website – $1000 value, we do a complete review of your website for SEO.
- We review your pay per click campaigns and advise you on best practices – $500 value
- Social Media Campaign review – we help you with brand monitoring and how you can take your business to next stage.
- Free 30min consultation – we will help you choose the online marketing campaigns right for your business.
Please note that you can choose only one offer and we only review 10 businesses every month. If we have filled up for the month we will put your business on the waiting list for a review in the following month.
Good Social Networking on Facebook, Dos And Don’ts!
ROI Media Works is a social media agency in Kamloops, BC. We provide social media marketing solutions to businesses. However busy we are working on our clients accounts we feel it is important to provide some valuable online marketing tips to business owners. In an effort to fill this gap we are bringing in guest blogger series featuring tips & tricks on online marketing, social media and pay per click campaigns.
We thank Lynn Brown, Online Business Professional – “Learn It 2 Earn It” for providing some valuable tips on Facebook Networking!
Good Social Networking on Facebook – Do this , not that!
Do This #1 – Always recognize people that connect with you. Post a warm appreciation for them taking the time to become friends.
Don’t Do This #1 – Posting your signature with links to all your sites or worse, any affiliate links. Remember this is a ‘social’ network and people will be turned off by this in a huge way.
Do This #2 – Create a heartfelt connection with your new friends or fans. Learn a little about them to engage them in conversation.
Don’t Do This #2 – Slam your new friends or fans with sales pitches, mlm promotions or any type of business partnership. Building the connection, then the relationship will naturally get them to start asking questions of what you do.
Do This #3 – Build curiosity about yourself, products or services. Posting questions relating to your products or services to get your friends and fans talking and interacting with you.
Don’t Do This #3 - Never ‘sell’ or sales pitch to your friends or fans. People are tired of being sold to. They want to know you more, learn about you which will open doors and make them feel more comfortable. If you are constantly trying to ‘sell’, your friends and fans will be turned off.
Do This #4 – Keep your profile and wall active. You spent the time to set up your Facebook account, don’t neglect it. Post at least once a day or every other day so that your friends and fans know you are consistently active. Keep what you have to say interesting and try to talk with your friends and fans, not talking at them.
Don’t Do This #4 – Updating your wall 50 – 100 times a day. This is a huge turn off. If you have something to say that many times, then Twitter is where you should be. Updating your wall that many times on Facebook is like spamming.
Do This #5 – Set up a proper Fan Page for your business. Your fan page profile, description, about you, company information, etc. should be completed thoroughly. Creating a banner for your fan page profile picture will create a more professional look.
Don’t Do This #5 – Not setting up a Fan Page for your business. Trying to work a business through your personal Facebook page is frowned upon and you could get a lot of complaints. This could cause your account to be frozen by Facebook. Fan pages are where people go to know more about you and your business.
Do This #6 – Add your blog posts to your Fan Page. Your blog posts are a great way to get your fans interacting with you. Your blog posts are free information which brings value to your fans. Once you are established, you can ‘like’ your blog post which will go over to your personal wall. This is a way to introduce other friends and visitors to some great information and building curiosity to know you more.
Don’t Do This #6 – Adding your blog posts through your Facebook notes page. Some people feel that an RSS feed of your blog posts to your notes provides all the information your fans will want. However, if your fans make it a habit to visit your ‘notes’ then you will not get them to visit your blog site. It is better to post on your Fan Page so that they are taken to your site. It will promote interaction between you and your fans.
Guest Author: Lynn Brown, Online Business Professional – Learn It 2 Earn It
Join in the conversation by ‘liking’ my Fan Page; enjoy free tips, techniques and cutting edge information to help you grow your business and achieve success. Or Visit My Blog
Facebook Deals | Facebook Marketing For Your Business
Facebook Marketing – How to leverage Facebook Deals to Get more Customers?
Facebook introduced Facebook Deals in Canada, France, Germany, Italy, Spain and the UK. Facebook deals is a new way how businesses can be loyal to customers and generate awareness.
Facebook Deals is similar to check in on Foursquare and Groupon deal of the day. On Foursquare when someone checks into a business on their mobile device they can find deals from businesses offering deals. On Groupon you sign up for deal of the day and invite your friends to do the same to get the huge discount. There should be a minimum number of friends need to sign up to trigger the offer. This means huge volume of customers for a business.
Now businesses can leverage foursquare and Groupon features using Facebook. Businesses can pull more crowds to their business using Facebook places check in. Here we are referring to more local customers who pass by your brick & mortar store every day!
How Facebook Deals work?
- Businesses participating on Facebook deals will upload a coupon describing the deal. There are Four types of deals available.
- Individual Deal – This is like when you check in you will see a discount offer from the business you checked into. This could be a free doughnut with a coffee purchase or an offer like buy one get 50% off on the second item.
- Friend Deal – This is similar to “Groupon sign deal of the day”. You check in to the business and invite your friends and family to check in to be eligible for the offer. If you are running a restaurant you can offer a lunch deal. Buy five lunches at $15 each($20 value), a friends group must have #5 members. Share savings with friends.
- Loyalty Deal – If you have a regular loyal customer show your loyalty to them by offering a deal. Encourage them to buy more. This is one of the best ways to keep your customers. If you are a coffee shop you can offer a deal like “Every 1oth cup of coffee free!” The customer needs to check in 9 times when they buy coffee.
- Charity Deal – If you are a business that are more community oriented encourage your customers to check in every time they visit. Donate a portion of the revenue to your local charity.
Remember, every time someone checks in on Facebook using their mobile device it shows up on their wall for their entire friends network. Generally friends are influenced by friends, they are more committed to do the same as their friend. Every wall post is like a recommendation to their friends.
How to Claim A Deal at your favorite retailers, restaurants, entertainment venues?
- Open Facebook on your mobile device, if you have a latest version of the app you can see places icon. Select places to find nearby businesses on Facebook Places.
- Look for an yellow or green coupon next to the business listing. These are the businesses participating on Facebook Deals.
- Select place’s name to see the discount or charitable donation the business is offering. If your are interested in that deal, check in and show your phone to responsible person at the business to claim the deal.
This is a simple but powerful way to build awareness about your business and keep loyal customers. Check out more information on Facebook Deals here.
Why Your Business needs a website that ranks well on search engines?
How businesses can benefit from a website and online marketing?
Would your business benefit from extra leads or sales every month? In this post we are attempting to address why any business needs a web presence and an effective online marketing that generates significant return on online advertising spend (ROI).
Top 10 Reasons for a business to have a website and an online marketing campaign.
Every day consumers are researching products and services on Google, Yahoo and Bing and some other small search engines. The question is, are the businesses reaching the prospective customers at the right time when they are actively researching?
If you are a business owner and don’t have a web presence, we strongly recommend you have a website that generates leads, sales. Technology has made it easier to have a website at your budgets, you can request a free website or marketing campaign quote here.
We are a Canadian online marketing company and all the information is relevant to Canadian businesses who would like to have an online presence. Here are the top reasons why you need to go online,
- As per Canadian stats agency, 94% of the well populated areas have a high speed internet or cable, 75% Canadians using internet everyday!
- 80% of Canadians aged 16 and older, or 21.7 million people, used the Internet for personal reasons
- Canadians are spending at least 18.1 hrs per week online compared to 16.9 hrs watching TV – Inter@ctive Reid Study 2010
- By having a website businesses can showcase their products 24 x 7 a day and 365 days a year. This is like a permanent online brochure and having a team of sales professionals online every time when a customer are looking for your products / services
- The website is just not a brochure; it can be used as a marketing tool. It is an efficient and cost effective way to get more customers compared to Radio, TV or news papers or magazines.
- You can build online visibility, branding to reach out to more customers in no time and the return on advertising spend is highly measurable.
- You can continuously engage with your customers 24 x 7 online, it can be a first point of contact to find your business location, customer service information.
- Your website develops professional image for your business as it builds trust and improves confidence in shopping.
- There are many businesses grown from 1 employee to 30 employees and 90% of their business is coming from Google. (Adwords Case study 2010)
- Google has 75% of the search volume share. Leverage the search engine traffic to increase your site visitors who can be your potential customers
ROI Media Works Corporation is an SEO company in Kamloops serving the clients all across Canada. With our extensive experience in the field of search engine marketing, Pay per click campaigns and social media marketing we can help your business to rank high on search engines like Google, Yahoo and Bing.
