Google+ Rolls out business pages!
In the Google Vs Facebook battle today Google+ got one step closer! Google+ rolled out business pages feature. Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.
You can create your business page here, http://plus.google.com/pages/create
Here is our page:https://plus.google.com/u/0/112992649211120060302/posts
In addition, a new feature called Direct Connect will feature Google+ pages in Google searches and the ability to directly find an organization’s page.
“Direct Connect makes it easy-even automatic. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). Google’ll take you to their Google+ page.
Get A Secure Website Hosting For Better SEO rankings.
Your website is compromised, how does it affect your SEO rankings?
Have you ever thought some hackers might have access to your website? May be not! You may be thinking, I am a small business owner who would want to hack my website? On the internet a website of any size can be compromised for various reasons.
Search Engine Optimization (SEO) –- You don’t want SPAM back links
One valid reason related to search engine optimization is to build thousands of back links to gain instant boost in search engine rankings. This is NOT GOOD FOR Your Website; this is often referred as Black Hat SEO. Google’s pagerank depends on the number of back links your website has and Page rank is one of the variables of Google algorithm that determines your website’s rankings on Google. The more links you have the better but NOT From link farms and content networks. What sp@mmers does is, they create theses massive link networks for instant traffic boost to adult or pills selling websites.
When a website is compromised what you see is lot of SP@M links/pages hosted on your hosting account. Generally website owners have no idea on what is happening on their website. It’s because they never notice anything unusual when they access the website. What spammers do is they create thousands of links containing words like Vi@gr@, p1lls, weight loss and host malware pages on your site without your knowledge. They even use some websites to sell these!
Google takes malware seriously and by participating in the link spam your website can suffer in seo rankings. Your website may be still ranking for your business name but if this carries on for long time Google will remove the site from its index. You have to start all again after cleaning all the mess.
We suggest spending more money to get a better website that is securely hosted. It is well worth the pain you may have to go through later on!(Site down, stealing your customers data, infecting their computers..etc.)
How to find out if your site is compromised with malware?
Google webmaster tool reports malware on your website hosting account. All you have to do is register your website with Google webmaster tools and check the section called malware under diagnostics. If your site is not compromised this is what you see (click on image), otherwise you will see a last crawled date and when the malware is noticed. And also by registering your site you will get an instant email if it ever happens again.
Use Yahoo Site Explorer to Find Links on your website
If your website is not crawled by Google regularly it may take months to get a notification from Google. Another way you can find out is by checking your website links using Yahoo site Explorer. Once you enter your website URL, click on explore URL.
Click on pages, this shows the pages indexed from your website, you will see approximate number of pages and also links that looks like in the image on right (click on image), if you notice any unidentified pages check your website to find those pages. If you don’t see these links on your website, it means there is something not right with the site.
Now click on Inlinks, this shows you website inbound links. Change the “show in links” settings as shown in the image below to find out inbound links. If you see lot of links from sites unrelated to your industry and if you see links from website selling drugs this means SP@M!
If you think your website is compromised give us a call on 1-866-345-0051, we will work with you to resolve the issue and help you get back on your search engine rankings. For link building purposes, we at ROI Media Works use industry certified link building tools to find non-spammy web sites and we only use white hat SEO techniques.
Check out the link building best practices guide here! Like us on Facebook for regular free tips on search engine optimization and social media marketing. Follow us on Twitter!!
P.S: This is a case study done for a fitness training studio website, website was developed and maintained by a local web design company. We have blurred the website names to protect the innocent business owner.
Black Hat Photo Credit: Photobucket.com
Link building What to DO, What NOT to DO?
Link building best practices for better search engine optimization
What is Link building for SEO?
Link building is one of the techniques used in search engine optimization where search engine optimizers acquire inbound / back links to a website from relevant websites to improve search engine rankings. Every link pointing to the website is counted as a vote and the many quality back links your website have the better. This will also help to boost the site page rank.
For example a real estate website can have inbound links from other realtor websites and also from industry sites like CMHC, homebuilders association etc. They are all related to the same industry and this helps Google and other search engines to rank the website high on search engines for any real estate keywords.
This process needs to be executed tactically without getting any reduction in search engine ranking positions (SERPs). Because of some link building practices one can get paid back links to the website to boost SERPs. Basically some pay for website owners to purchase links. You may have heard link farms or link schemes, they are similar. Google always advised against buying links and if you suspect any website involved in the link forms you can report them to Google.
Black hat Link building – New York Times exposes J.C. Penny!
What New York times exposed about J.C. penny was that J.C. Penny has been participating in link schemes to gain high search engine rankings for certain keywords like “dresses”, “bedding”, “furniture” etc..They have been ranking for these terms like #1 on Google apparently for the entire holiday season. After the NYtimes exposed whole link scheme Google took manual penalty action on J.C. Penny website. Many of their keyword rankings are dropped from #1 placement to #68 – #70. Any search engine rankings beyond page 3 on Google virtually gets no traffic!
Link building best practices for SEO:
There isn’t any definite guide on link building best practices, the below are most commonly used best practices to build inbound links.
- Create something that has value for your community or industry; this will naturally create back links for your website.
- Create listings from local web directories; look for the free directories that only accept quality submissions.
- Participate in Q&A websites, offer your expertise to the community
- Look at your competitors, check their back links. If you have a common supplier or manufacturer you can get a link
- Write articles – submit them to many sites that publish your content for free
- Do press releases – you can write a press release about a new product or service you are offering
- You can also use affiliates – many of the affiliates have their own websites and request a back link from a featured page
- Create badges that will create back links to your website. Offer these badges for free
- Offer free tools, free information sessions or webinars and request for a free blog. Ask for people to share the link on social networking sites.
- Participate in forums – be a real person and offer something valuable for the forum, do not spam to get a link. You might get kicked out of the forum.
- Sponsor community events – generate press coverage and get a link back from all new paper websites
- Post job openings to industry authority websites and many free job posting sites
The article was previously published on Learn it 2 Earn it, by search engine marketing company “ROI Media Works”. You can find us on Facebook here: http://facebook.com/roimediaworks Follow us on twitter: http://twitter.com/roimediaworks
Photo credits: Photobucket.com
How is your website ranking on Google?
Are you taking the top spots on Google for your top key phrases?
Many SEO companies promise top #1 position on Google for your top performing keywords. We can actually take over complete page #1 of Google for branded results and at least #1 to #5 positions for local search results. Do you have 40 seconds? Check out the video below!
Local search results are key phrases that include your geographic location. As we are a SEO company in Kamloops, we would like to be found by key phrases that include our city name.
We are the best at what we do and we got the proof! Check out the video showing our Google rankings for local search optimization. Get your business found on Google and other search engines, Call us today for free SEO audit for your website.
Close the ad for our contact number : 1-866-345-0051
Online marketing special offers for your business!
We talk to many businesses every day, they include owner operated business to corporations with solid history and employee base.
What we are noticing is every business wants to rank high on Google and some are even working on social media campaigns. This is a welcoming change for Canadian businesses. However sometimes your business needs professional help to review the performance of online marketing campaigns. This is similar to your financial audit, could you save a 25% in expenditure every month?
We have worked with clients who were paying $14 per click (CPC) on Google Adwords. We reviewed the campaign and cost per click (CPC) was reduced to $2 per click. This resulted in 7 x times more clicks for the same campaign spend.
SEO, PPC and Social Media Special Offers
To encourage business to take advantage of our services we have special offers on our marketing campaigns.
- Free SEO audit for your website – $1000 value, we do a complete review of your website for SEO.
- We review your pay per click campaigns and advise you on best practices – $500 value
- Social Media Campaign review – we help you with brand monitoring and how you can take your business to next stage.
- Free 30min consultation – we will help you choose the online marketing campaigns right for your business.
Please note that you can choose only one offer and we only review 10 businesses every month. If we have filled up for the month we will put your business on the waiting list for a review in the following month.
Our Internet marketing services, How we are different!
Search Engine Optimization (SEO) Company in Kamloops, BC
ROI Media Works Corporation is a cutting edge, full-services Internet marketing agency offering performance based online marketing solutions. We will be offering some insights into our services Search Engine Optimization (SEO), Pay Per Click Campaigns (PPC), Social Media Marketing (SMM) and Website Analytics.
This week’s post is dedicated to SEO services, we will write about other services in our future blogs.
Online Marketing Services We offer:
SEO is a process of improving the visibility of your website on internet search engines. It is an inexpensive, organic and non-invasive way of gaining customers for your business.
Why SEO is important to businesses?
- 85% of Internet users find businesses / websites through search engines
- 90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can’t find a relevant site
- 75% of Internet users have the intention of purchasing a product or service when using search engines
- Improve customer confidence, increase your service referrals and boost your brand visibility
- Increase your website traffic and convert it into repeat customers
- Regularly optimized SEO campaigns generally have a low cost per lead
- Use local SEO to reach more customers in your city
Call SEO company in Kamloops to find out how you can take advantage of our SEO services. Below is a screenshot of our rankings for “online marketing agency Kamloops”. Out of 11 organic listings our site has #1 to #4 listings and #10 – #11 on the bottom of the page. Having multiple site listings on page #1 of Google gets you lot of website traffic. Here is link to Full Size Image!
What makes us different as a SEO Company?
- Professional leadership team, providing business governance and consistent, reliable service in a highly fragmented web-consulting environment
- Team of on-site experts with deep experience in programming, web development and online marketing techniques
- Partnering with our clients to develop an online marketing strategy that fits. We have proven online marketing solutions and we only offer services that work for your business
- Provide a full return on investment (ROI) report. This is a unique service- we value accountability and transparency, and want you to get better results for your advertising investment
- Our commitment to you: we use our expert resources to deliver high-ranking results and maintain your online competitive advantage.
Next week we will publish our click based advertising campaigns – Pay Per Click (PPC) Campaigns. If you like our posts please like our Facebook page here, http://www.facebook.com/ROIMediaWorks.
Website Design tips for business owners
How to Choose a Website Design & SEO Company?
Web design companies are expanding fast and there is a huge demand for graphic or web designers. There is no shortage of web design companies or freelance web designers in Kamloops or generally in the market. Every web design firm offers different levels of web development services, the quality of work and website design pricing varies from company to company. Some of the web design companies charge few thousand dollars and media agencies charge a bit more for a professionally branded web design just for your business.
Kamloops Web design – Are you testing your web design and layout?
If you are not an expert in the web design or web development you can’t tell why a design costs few hundred dollars and some cost more. On a regular basis I visit thousands of websites for research and information. Some of them are really flashy web designs, some of them with simple and clean layouts. As a business owner you should have a goal for your website. Is your website an online brochure or could you use it as a sales tool?
As a thumb of rule the web design and layout should reflect your brand identity. If your site looks like many websites out there how do you know your site converts and brings in more sales than your competitor? However small or big your business is you have established your brand over the years, make this brand identity work in your favour to bring in more sales. Have a unique professionally done web design with a site layout that works for your business.
How do you test your website design for conversion?
There is a way you can test your website design. Have you heard of a website optimizer? Using Google website optimizer you can actually test your web site design with real visitors. You can pick up a clear web design that brings in more referrals. There are many companies that use Google website optimizer, below is a success story,
Tips to business owner – find the right website design & SEO Company
Review different website templates on the internet before you meet a website design company. Browse the sites to get a feel and make a note of what you liked or what made you leave the website? Would you buy or approach the business if you didn’t like the website? Check out different website design portfolios, find about website design pricing from different companies. If your business is in Kelowna you can also look for website design companies in Kamloops, Vernon or Vancouver. It doesn’t take long to find out a professional web design company. Normally any web development company has a team of web designers with wide skill set compared to a freelance designer.
At ROI Media Works we optimize websites keeping your business goals in mind. We use proven analytics tools and web design and layout testing tools. If you already have a website or considering getting a new website contact us. We build websites that delivers results.
Why Your Business needs a website that ranks well on search engines?
How businesses can benefit from a website and online marketing?
Would your business benefit from extra leads or sales every month? In this post we are attempting to address why any business needs a web presence and an effective online marketing that generates significant return on online advertising spend (ROI).
Top 10 Reasons for a business to have a website and an online marketing campaign.
Every day consumers are researching products and services on Google, Yahoo and Bing and some other small search engines. The question is, are the businesses reaching the prospective customers at the right time when they are actively researching?
If you are a business owner and don’t have a web presence, we strongly recommend you have a website that generates leads, sales. Technology has made it easier to have a website at your budgets, you can request a free website or marketing campaign quote here.
We are a Canadian online marketing company and all the information is relevant to Canadian businesses who would like to have an online presence. Here are the top reasons why you need to go online,
- As per Canadian stats agency, 94% of the well populated areas have a high speed internet or cable, 75% Canadians using internet everyday!
- 80% of Canadians aged 16 and older, or 21.7 million people, used the Internet for personal reasons
- Canadians are spending at least 18.1 hrs per week online compared to 16.9 hrs watching TV – Inter@ctive Reid Study 2010
- By having a website businesses can showcase their products 24 x 7 a day and 365 days a year. This is like a permanent online brochure and having a team of sales professionals online every time when a customer are looking for your products / services
- The website is just not a brochure; it can be used as a marketing tool. It is an efficient and cost effective way to get more customers compared to Radio, TV or news papers or magazines.
- You can build online visibility, branding to reach out to more customers in no time and the return on advertising spend is highly measurable.
- You can continuously engage with your customers 24 x 7 online, it can be a first point of contact to find your business location, customer service information.
- Your website develops professional image for your business as it builds trust and improves confidence in shopping.
- There are many businesses grown from 1 employee to 30 employees and 90% of their business is coming from Google. (Adwords Case study 2010)
- Google has 75% of the search volume share. Leverage the search engine traffic to increase your site visitors who can be your potential customers
ROI Media Works Corporation is an SEO company in Kamloops serving the clients all across Canada. With our extensive experience in the field of search engine marketing, Pay per click campaigns and social media marketing we can help your business to rank high on search engines like Google, Yahoo and Bing.
Google Instant – impacts on online ranking
Google Instant – Faster searches, instant smarter predictions
Google recently released a new feature called “Google Instant”. Google always experiments with new ideas to deliver better user experience and faster results. If you have ever thought Google is taking long to find the information you are researching, Google instant is a solution for you. The search engine results will show as you type in your search phrase. Google also suggests some educated recommendations on the key phrases.
This video from Google will help you understand what is Google instant.
The instant results doesn’t mean any changes to how we do SEO and doesn’t change any search engine rankings. Most importantly the long tail keyword search may effect as most of the key phrases Google instant suggest are up to 4 words in the phrase. Now SEO has to give more importance to head keywords and increase the buzz around their brand using social media. This helps Google to get your brand noticed and eventually shows in the Google suggest search phrases. This process has to happen naturally.
For some of our clients the traffic from the branded terms increased and we believe it coincides with the Google instant update.
