Canadian Politicians Using Social Media To Reach Voters

Top 3 Canadian politicians are using social media to reach the voters?

While Canada is getting ready for elections on May 2nd 2011 I am seeing more advertisements on YouTube, CTV online and Facebook. Many of my friends are sharing their views on the politicians and everyone has their own opinions or what party they support. Then I started noticing some tweets from different politicians. I am not a fan of politics and never paid any attention before. But this year definitely they got my attention using the social media.

Being an online marketing consultant I got curious on how Canadian politicians are using social media to reach the voters. Can the political social buzz give us some hints on who will win the elections in 2011? The reason why I say it is more than ever people are expressing their views online using social media and blogs or simply social web.

Let’s take a look at which party leader has more search interest on Google, who has more followers on twitter and Facebook fans. You can follow the twitter list here,

https://twitter.com/roimediaworks/canada-politics

Below is the search interest for the political party leaders on Google (last 30 days),

Conservative Party – Stephen Harper On Facebook And Twitter

Looks like Stephen Harper team is active on top social networking site Facebook and also on Twitter. I haven’t came across any video ads on YouTube or CTV. We have noticed many fake account for all politicians. Here are the screenshots from Facebook and Twitter, Honorable Prime minister has 50,000 fans on Facebook and 128,000 followers on Twitter.

Liberal Party – Michael Ignatieff On Facebook And Twitter

Liberal party leader Michael Ignatieff has more fans on Facebook and using more Facebook applications than any other top politician. As per Facebook he describes himself as a reporter and human rights teacher. On May 2, 2009, Ignatieff was officially endorsed as the leader of the Liberal Party by 97% of delegates at the party convention in Vancouver. The vote was mostly a formality as the other candidates had stepped down. Below are the screenshots from Facebook and Twitter, he has 91,522 followers on Twitter and 57,280 fans on Facebook.

New Democrats Party – Jack Layton Using Facebook And Twitter

Most of the ads I have seen on CTV video or YouTube are from NDP party. With nearly 82,000 followers on Twitter and more tweets to followers tahn any other politician looks like NDP party is engaging more with the voters. I am surprised to see the Prime Minister Mr. Harper’s Facebook fan page doesn’t have any general information like “about”,  not a lot of photos and didn’t see use of any applications. I believe that having this information definitely helps.

Does it mean NDP is doing better job reaching to voters than other Canadian parties using social media? I guess so, but who will be the winner? we got to wait for the election results.

Please note that this article is written for research purposes and does not reflect or opinion any political views. We are just curious on social media and how it is shaping the Canadian elections 2011.

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