Link building What to DO, What NOT to DO?

Link building best practices for better search engine optimization

What is Link building for SEO?

Link building is one of the techniques used in search engine optimization where search engine optimizers acquire inbound / back links to a website from relevant websites to improve search engine rankings. Every link pointing to the website is counted as a vote and the many quality back links your website have the better. This will also help to boost the site page rank.

For example a real estate website can have inbound links from other realtor websites and also from industry sites like CMHC, homebuilders association etc. They are all related to the same industry and this helps Google and other search engines to rank the website high on search engines for any real estate keywords.

This process needs to be executed tactically without getting any reduction in search engine ranking positions (SERPs). Because of some link building practices one can get paid back links to the website to boost SERPs.  Basically some pay for website owners to purchase links. You may have heard link farms or link schemes, they are similar. Google always advised against buying links and if you suspect any website involved in the link forms you can report them to Google.

Black hat Link building – New York Times exposes J.C. Penny!

What New York times exposed about J.C. penny was that J.C. Penny has been participating in link schemes to gain high search engine rankings for certain keywords like “dresses”, “bedding”, “furniture” etc..They have been ranking for these terms like #1 on Google apparently for the entire holiday season. After the NYtimes exposed whole link scheme Google took manual penalty action on J.C. Penny website. Many of their keyword rankings are dropped from #1 placement to #68 – #70. Any search engine rankings beyond page 3 on Google virtually gets no traffic!

Link building best practices for SEO:

There isn’t any definite guide on link building best practices, the below are most commonly used best practices to build inbound links.

• Create something that has value for your community or industry; this will naturally create back links for your website.
• Create listings from local web directories; look for the free directories that only accept quality submissions.
• Participate in Q&A websites, offer your expertise to the community
• Look at your competitors, check their back links. If you have a common supplier or manufacturer you can get a link
• Write articles – submit them to many sites that publish your content for free
• Do press releases – you can write a press release about a new product or service you are offering
• You can also use affiliates – many of the affiliates have their own websites and request a back link from a featured page
• Create badges that will create back links to your website. Offer these badges for free
• Offer free tools, free information sessions or webinars and request for a free blog. Ask for people to share the link on social networking sites.
• Participate in forums – be a real person and offer something valuable for the forum, do not spam to get a link. You might get kicked out of the forum.
• Sponsor community events – generate press coverage and get a link back from all new paper websites
• Post job openings to industry authority websites and many free job posting sites

The article was previously published on Learn it 2 Earn it, by search engine marketing company “ROI Media Works”. You can find us on Facebook here: http://facebook.com/roimediaworks Follow us on twitter: http://twitter.com/roimediaworks

Photo credits: Photobucket.com

How is your website ranking on Google?

Are you taking the top spots on Google for your top key phrases?

Many SEO companies promise top #1 position on Google for your top performing keywords. We can actually take over complete page #1 of Google for branded results and at least #1 to #5 positions for local search results. Do you have 40 seconds? Check out the video below!

Local search results are key phrases that include your geographic location. As we are a SEO company in Kamloops, we would like to be found by key phrases that include our city name.

We are the best at what we do and we got the proof! Check out the video showing our Google rankings for local search optimization. Get your business found on Google and other search engines, Call us today for free SEO audit for your website.

Close the ad for our contact number : 1-866-345-0051

Online marketing special offers for your business!

We talk to many businesses every day, they include owner operated business to corporations with solid history and employee base. What we are noticing is every business wants to rank high on Google and some are even working on social media campaigns. This is a welcoming change for Canadian businesses. However sometimes your business needs professional help to review the performance of online marketing campaigns. This is similar to your financial audit, could you save a 25% in expenditure every month?

We have worked with clients who were paying $14 per click (CPC) on Google Adwords. We reviewed the campaign and cost per click (CPC) was reduced to $2 per click. This resulted in 7 x times more clicks for the same campaign spend.

SEO, PPC and Social Media Special Offers

To encourage business to take advantage of our services we have special offers on our marketing campaigns.

• Free SEO audit for your website – $1000 value, we do a complete review of your website for SEO.
• We review your pay per click campaigns and advise you on best practices – $500 value
• Social Media Campaign review – we help you with brand monitoring and how you can take your business to next stage.
• Free 30min consultation – we will help you choose the online marketing campaigns right for your business.

Please note that you can choose only one offer and we only review 10 businesses every month. If we have filled up for the month we will put your business on the waiting list for a review in the following month.

Are you measuring your website visitors?

Who is your customer? How are they finding your business?

Many businesses we talk to, they often spend lot of money and time in understanding how to use various social media and onlinemarketing tools. They do have some knowledge on how to advertise online and it is one of the successful mediums to bring in new referrals. Various studies showed that between 80-90% of the consumers are researching products or services online before they make a purchase. However businesses often don’t have any data on how much money they should spend on pay per click campaigns (PPC) or how could they save money by doing search engine optimization (SEO). As a business owner are you counting the opportunity cost?

Google analytics – use this enterprise calss platform for free!

One of the tools website owners must have is the Google analytics. This is a free website tracking tool available from Google. It is one of the enterprise class platforms available to measure your website data. Using Google analytics you can find out detailed information on who is visiting your website, how much time they are spending, what percentage of these visitors are new visitors, when they are leaving your website, where your visitors are living and many more details. You can also check how often your site visitors are returning your website. They are normally your loyal customers, would your business like more loyal returning visitors?

This analytics intelligence for your business can help you  make educated decisions on what products have more demand in the current market and what is not selling or which special offer got you more business last year would you like to offer the same this year? How can you best use your customer emails opted-in through your website?
If you do not have Google analytics installed on your website request your web developer or the online advertising company you deal with to have it set up for your website. Guess what you could do with three months of data about your online visitors.

If you need any help with Google analytics or online marketing in general complete our online contact form or call us on 1-866-345-0051.

Good Social Networking on Facebook, Dos And Don’ts!

ROI Media Works is a social media agency in Kamloops, BC. We provide social media marketing solutions to businesses. However busy we are working on our clients accounts we feel it is important to provide some valuable online marketing tips to business owners. In an effort to fill this gap we are bringing in guest blogger series featuring tips & tricks on online marketing, social media and pay per click campaigns.

We thank Lynn Brown, Online Business Professional – “Learn It 2 Earn It” for providing some valuable tips on Facebook Networking!

Good Social Networking on Facebook – Do this , not that!

Do This #1 – Always recognize people that connect with you.  Post a warm appreciation for them taking the time to become friends.
Don’t Do This #1 – Posting your signature with links to all your sites or worse, any affiliate links.  Remember this is a ‘social’ network and people will be turned off by this in a huge way.

Do This #2 – Create a heartfelt connection with your new friends or fans.  Learn a little about them to engage them in conversation.
Don’t Do This #2 – Slam your new friends or fans with sales pitches, mlm promotions or any type of business partnership.  Building the connection, then the relationship will naturally get them to start asking questions of what you do.

Do This #3 – Build curiosity about yourself, products or services.  Posting questions relating to your products or services to get your friends and fans talking and interacting with you.
Don’t Do This #3 - Never ‘sell’ or sales pitch to your friends or fans.  People are tired of being sold to.  They want to know you more, learn about you which will open doors and make them feel more comfortable.  If you are constantly trying to ‘sell’, your friends and fans will be turned off.

Do This #4 – Keep your profile and wall active.  You spent the time to set up your Facebook account, don’t neglect it.  Post at least once a day or every other day so that your friends and fans know you are consistently active.  Keep what you have to say interesting and try to talk with your friends and fans, not talking at them.
Don’t Do This #4 – Updating your wall 50 – 100 times a day.  This is a huge turn off.  If you have something to say that many times, then Twitter is where you should be.  Updating your wall that many times on Facebook is like spamming.

Do This #5 – Set up a proper Fan Page for your business.  Your fan page profile, description, about you, company information, etc. should be completed thoroughly.  Creating a banner for your fan page profile picture will create a more professional look.
Don’t Do This #5 – Not setting up a Fan Page for your business.  Trying to work a business through your personal Facebook page is frowned upon and you could get a lot of complaints.  This could cause your account to be frozen by Facebook.  Fan pages are where people go to know more about you and your business.

Do This #6 – Add your blog posts to your Fan Page.  Your blog posts are a great way to get your fans interacting with you.  Your blog posts are free information which brings value to your fans.  Once you are established, you can ‘like’ your blog post which will go over to your personal wall.  This is a way to introduce other friends and visitors to some great information and building curiosity to know you more.
Don’t Do This #6 – Adding your blog posts through your Facebook notes page.  Some people feel that an RSS feed of your blog posts to your notes provides all the information your fans will want.  However, if your fans make it a habit to visit your ‘notes’ then you will not get them to visit your blog site.  It is better to post on your Fan Page so that they are taken to your site.  It will promote interaction between you and your fans.

Guest Author: Lynn Brown, Online Business Professional – Learn It 2 Earn It

Join in the conversation by ‘liking’ my Fan Page; enjoy free tips, techniques and cutting edge information to help you grow your business and achieve success.  Or Visit My Blog

Our Internet marketing services, How we are different!

Search Engine Optimization (SEO) Company in Kamloops, BC

ROI Media Works Corporation is a cutting edge, full-services Internet marketing agency offering performance based online marketing solutions. We will be offering some insights into our services Search Engine Optimization (SEO), Pay Per Click Campaigns (PPC), Social Media Marketing (SMM) and Website Analytics.

This week’s post is dedicated to SEO services, we will write about other services in our future blogs.

Online Marketing Services We offer:

SEO is a process of improving the visibility of your website on internet search engines. It is an inexpensive, organic and non-invasive way of gaining customers for your business.

Why SEO is important to businesses?

• 85% of Internet users find businesses / websites through search engines
• 90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can’t find a relevant site
• 75% of Internet users have the intention of purchasing a product or service when using search engines
• Improve customer confidence, increase your service referrals and boost your brand visibility
• Increase your website traffic and convert it into repeat customers
• Regularly optimized SEO campaigns generally have a low cost per lead
• Use local SEO to reach more customers in your city

Call SEO company in Kamloops to find out how you can take advantage of our SEO services. Below is a screenshot of our rankings for “online marketing agency Kamloops”. Out of 11 organic listings our site has #1 to #4 listings and #10 – #11 on the bottom of the page. Having multiple site listings on page #1 of Google gets you lot of website traffic. Here is link to Full Size Image!

What makes us different as a SEO Company?

• Professional leadership team, providing business governance and consistent, reliable service in a highly fragmented web-consulting environment
• Team of on-site experts with deep experience in programming, web development and online marketing techniques
• Partnering with our clients to develop an online marketing strategy that fits. We have proven online marketing solutions and we only offer services that work for your business
• Provide a full return on investment (ROI) report. This is a unique service- we value accountability and transparency, and want you to get better results for your advertising investment
• Our commitment to you: we use our expert resources to deliver high-ranking results and maintain your online competitive advantage.

Next week we will publish our click based advertising campaigns – Pay Per Click (PPC) Campaigns. If you like our posts please like our Facebook page here, http://www.facebook.com/ROIMediaWorks.

Business development manager career with ROI Media Works

Business Development Manager

NOTE: This position has been filled, we thank all applicants for the interest.

ROI Media Works is an internet marketing agency specializing in fully integrated online marketing solutions. We have an expanding portfolio that includes: PPC, SEO, SMM, conversion optimization, reputation management and web analytics. We are located in beautiful Kamloops BC, Canada.

Kamloops is “The Tournament Capital of Canada” with fantastic recreational sporting activities year-round. Our city has a vibrant tech community and is truly a place where a work-life balance can be achieved for you and your family.

Position Summary

Due to our rapid growth and expansion plans, we are looking for a full-time Business Development Manager to start in March 2011.

The Business Development Manager is primarily responsible for prospecting and closing new business. You will have an opportunity to join a high-profile start-up business and provide input into company direction, as well as, identify and create new sales models that can be used to train new sales professionals within the company. We are looking for an entrepreneurial individual with loads of enthusiasm for online marketing.

Primary Responsibilities

• Research, contact, qualify, prepare and present solutions to acquire new business.
• Prepare and present high impact sales presentations to corporate prospects and clients.
• Achieve revenue, gross margin and account targets through sales to new and existing accounts.
• Establish, maintain and develop relationships with prospects and existing clients.
• Keep abreast of the products, applications, technical service, market conditions, competitive activities and industry trends.

Qualifications

• Post-secondary education; University graduate preferred.
• Minimum 2-4 years of B2B sales and relationship management.
• Understanding of web development process and online marketing.
• Strong knowledge and understanding of the sales planning process.
• Strong computer literacy, with competency in Excel, Word, Outlook & PowerPoint.
• Ability to interface at the most senior levels with prospects and clients.
• Strong consulting orientation with business and technical acumen.
• Strong presentation and negotiation skills, with proven closing ability.
• Creative selling, project management skills and strategic planning ability.
• Superior time management and organizational skills.
• Ability to function independently with little or no supervision as well as working effectively in a team environment.

Preferred

• Supervisory or management experience.
• Previous industry experience.

Additional Information

Compensation is commensurate with experience. We are offering a base salary + commission. After the initial probationary period, employees will have access to benefits

You must be mobile, with a valid driver’s license and flexibility to attend after-hours events and conferences. Candidates will need to go through credit & criminal record checks.

Visit our company website http://roimediaworks.com to gain an understanding of our online marketing services. We will also provide training to get you certified as a Google Adwords Sales professional. If you want to make a career in the growing internet marketing space, we would love to hear from you. Please send us your resume and a cover letter : careers@roimediaworks.com

No phone calls please! We will notify all candidates qualified for the interview. Thank you for your interest in ROI Media Works Corporation.

Debt & Credit Blogger

This site was set up to help consumers with debt & credit problems. Blogs are posted from experts and some authors guest blog to get the message. Site is monetized using clickbank, Google Adsense and pay per posts.

Suncity Optics

We have created a Google places listing for Suncity Optics. Google places listing is your business listing on Google. We have added all the brands they carry at Suncity optics and also added videos from YouTube. Now Sun city optics has the capability to add special offers or upload coupons to their business listing on Google. Having the accurate phone number and address details helps consumers to find your business information much easily. The Google places analytics gives the business intelligence showing how your customers are finding your business. Based on the key phrase your listing appeared you can tweak the listing to appear for more relevant key phrase for your business.

A1 Payroll Services

A1 Payroll services provides payroll services to companies across Canada. They have staff trained as per Canada Revenue Agency (CRA)  requirements who can professionally take care of your payroll requirements. We have build them a website showcasing their services and a blog section for CRA news. Site is built using content management system which allows easy site content updates much more efficiently than programming new pages.

Compare the old site with the new website with SEO friendly navigation and architecture. The new site was built for better user experience which converts site visitors into leads.